Summer of Heroes campaign benefits Tunnel to Towers Foundation and its mission to serve veterans, first responders, and their families

FORT WAYNE, Ind., Oct. 26, 2026 /PRNewswire/ — MasterSpas, a leading manufacturer of premium hot tubs and swim spas, announced that its Summer of Heroes campaign generated $215,125 in donations to the Tunnel to Towers Foundation, an organization dedicated to honoring the sacrifices of military veterans, first responders, and their families.

Held from July through September in conjunction with the nationwide Freedom & Wellness Sale, the campaign united MasterSpas and participating dealers around a common goal: making a meaningful difference in the lives of those who have served their country and communities.

Throughout the campaign, a portion of proceeds from qualifying hot tub and swim spa purchases was designated to support Tunnel to Towers. The combined efforts of participating dealers and customers helped turn the three-month sales event into a significant contribution toward the foundation’s mission.

“The success of our Summer of Heroes campaign is a testament to the generosity and dedication of our dealers and employees,” said Kevin Richards, CEO of MasterSpas. “Together, we’ve turned our shared commitment to giving back into tangible support for those who have made extraordinary sacrifices.”

Founded in honor of FDNY firefighter Stephen Siller, who gave his life on September 11, 2001, the Tunnel to Towers Foundation provides critical assistance to America’s heroes and their loved ones. Its programs include building mortgage-free homes for catastrophically injured veterans and first responders, providing housing for families of fallen service members and first responders, and helping veterans experiencing homelessness find permanent housing.

The Summer of Heroes campaign is one of several charitable efforts supported through MasterSpas Cares, the company’s ongoing initiative to give back to communities and support nonprofit organizations making a positive impact.

For more information about MasterSpas Cares, visit www.MasterSpas.com/cares.

About MasterSpas

MasterSpas is based in Fort Wayne, Indiana. Operating out of a state-of-the-art, 614,000-square-foot manufacturing facility on a 45-acre campus, MasterSpas is the largest swim spa manufacturer in the world and the largest hot tub manufacturer that builds 100% of its spas in the USA using both domestic and foreign components. The company’s executive team brings together more than 150 years of spa manufacturing experience and has one of the strongest track records in the industry. For more information, visit www.MasterSpas.com. 

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SOURCE MasterSpas